How we chose the logo.
Last updated on Thursday, March 19, 2020 | By Craig Gibson
![waves surf school](/_next/image?url=https%3A%2F%2Fs3.amazonaws.com%2Fappforest_uf%2Ff1646847391400x574486824853570600%2Fsocial-banner.png&w=3840&q=75)
We wanted people to understand that we are a site about booking activities for their children. We chose to personify a calendar as the icon.
![](https://blogkidsbook.files.wordpress.com/2020/03/e296b6-page-1-kidsbook-branding-presentation-2-0.png?w=1024)
After a few iterations we landed on this logo
![](https://blogkidsbook.files.wordpress.com/2020/03/logo-kidsbook-icon.png)
and thats how kidsbook came alive.
![](https://blogkidsbook.files.wordpress.com/2020/03/e296b6-page-1-kidsbook-branding-presentation-2-0.png?w=1024)
After a few iterations we landed on this logo
![](https://blogkidsbook.files.wordpress.com/2020/03/logo-kidsbook-icon.png)
and thats how kidsbook came alive.
![](https://blogkidsbook.files.wordpress.com/2020/03/logo-kidsbook-full-1.png)